Take a look
Here is the world's first marketing
I meaning it was Lenin who invented marketing in 1918
He found an absolutely unique way
to sell people the idea of soviet communism
The factories to the workers
land to the peasants
peace to the soldiers
He made the product promise one thing:
Happiness
And that's marketing.
Lenin hired just simply the best designers and copywriters.
Rodchenko--No, that's not Rodchenko.
But, here, Mayakovsky
The brand's official color: red.
The logo: the five-pointed star.
Once they'd established the super brand,
they designed campaigns for all the product lines to carry.
So, chocolates for Red October,
perfumes, Red Moscow...
And the KGB?
The KGB came later, like a sort of brand police.
See, it's the dream of every brand
to make the copetition's products illegal.
That's exactly what they did.
70 years of total domination of the market.
Tragically, they had really shitty production, so...
the product failed to live up to its promise,
and consumers fell out of love with the Soviet Union.
HD
